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Isagenix Press Release

Creamy Chicken-flavored IsaLean Soup Spiced Up for Improved Taste


Creamy chicken-flavored IsaLean Soup

Chandler, Ariz. - Feb. 8, 2007 - Isagenix has greatly enhanced the taste of its creamy chicken-flavored IsaLean Soup. The product began shipping today.

"Associates and their taste buds will be overjoyed when they find out how delicious this product is now," said Isagenix Executive Vice President Kathy Coover. "Everybody needs to try it."

During the winter months, IsaLean Soup-also available in tomato flavor-is "hot" with Associates and their customers. Like IsaLean Shake, IsaLean Soup contains a healthy balance of protein, carbohydrates and fats as well as vitamins and minerals. Both formulas are designed to help people reduce caloric intake safely while delivering excellent nutrition.

"We want people to stay on their Isagenix program all year long, and IsaLean Soup is the ideal meal replacement to make this happen," says Isagenix President and CEO Jim Coover.

The popularity of meal-replacement shakes is growing across North America because consumers are beginning to realize that nutrient-dense, low-calorie foods are healthier than the typical bur-ger, soda and fries. But when the temperature plummets below zero, a cold meal-replacement shake doesn’t hold as much appeal. This is why Isagenix offers two meal-replacement soups-one of the first health companies to do so.

Preparing and serving a bowl of IsaLean Soup should be done with care because of the meal replacement’s heat-sensitive undenatured whey protein and active enzymes. Water should be pre-heated to no hotter than 110 degrees Fahrenheit, then the soup should be stirred in with a whisk. To take advantage of the enzymes, IsaLean Soup needs to be consumed within 10 minutes.

"When a meal replacement includes high-quality protein such as Isagenix’s undenatured whey protein-as well as active enzymes, vitamins and minerals-then it has all the necessary parts to promote good digestion and immune function," added Isagenix’s Scientific Advisory Board Director Dennis Harper, D.O.

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